SERAP GROUP
245 route de Fougères
53120 Gorron
FRANCE
TEL. +33 (0)2 43 08 49 49
FAX +33 (0)2 43 08 66 19
The SERAP Group announces that Mr. Marcel BADICHE, SERAP’s founder, has passed away on August 5th, 2020.
Back in 1963, Marcel Badiche created SERA in Pontmain (Société d’Etudes et de Recherches pour l’Agriculture) based on a progressive idea, the collection of whole milk in bulk with the introduction of milk coolers to dairy farms, instead of cream collection in traditional milk cans. Visionary and inventor at the same time, Marcel Badiche organized the dairy industry.
In 1964, SERA becomes SERAP (Société d’Etudes et de Réalisations Agricoles de Pontmain) which is now located in Gorron.
Eric Boittin, as the current CEO of Group SERAP stated in Ouest France daily newspaper of August 6th, 2020 : « Without this visionary man, the world leading manufacturer of on-farm milk coolers that employs 500 people, would not exist. »
All SERAP Group employees share the grief of Marcel BADICHE’s family.