SERAP INDUSTRIES
Route de Fougères
53120 Gorron
TEL. +33 (0)2 43 08 49 49
FAX +33 (0)2 43 08 66 19
SERAP, with manufacturing facilities spanning France, India, Brazil, and Mexico, emerged as the natural
partner for DeLaval in this collaboration. Leveraging their global presence and extensive facilities,
SERAP can harness its vast experience to streamline production and delivery processes, potentially
reducing lead times.
The DeLaval milk coolers, developed by and sourced from SERAP, will be DeLaval branded and will
feature their own technical specifications. This assortment will resemble DeLaval's previous milk tank
offerings, catering to the diverse needs of DeLaval's customers.
Paul Löfgren, CEO and President of DeLaval, says: "We are experiencing significant demand for our
core products, particularly the VMS robotic milking machines, driven by the agricultural sector's
increased focus on sustainability. Collaborating with SERAP and entrusting them with responsibility for
the cooling tanks enables DeLaval to boost production on our other core product lines to meet this
demand. However, cooling remains an essential part of DeLaval's product portfolio, efficiently overseen
by SERAP.”
Eric Boittin, CEO of SERAP, says: “This collaboration brings together two global leaders. DeLavalbranded
milk coolers, manufactured by SERAP, will feature customised technical specifications tailored
to meet diverse customer needs, ensuring continuity and excellence in product performance. Of course,
SERAP will continue to sell its own range of milk coolers, independently and through its own distribution
network, under its own brand and with its own technical specifications.”
Existing DeLaval dealers can expect seamless continuity in sales, installation, and servicing of cooling
solutions. Comprehensive commercial and technical training on the future cooling assortment will
ensure a smooth transition and uninterrupted support for customers. All current orders will be fulfilled
as scheduled, and logistics and transport will continue as is via platforms or direct to dealers under the
responsibility of DeLaval.
For more information:
DeLaval
Jenny Gelin
Head of Communications, DeLaval International AB
+46725280068
Jenny.gelin@delaval.com
Groupe SERAP
Nathalie Maucourt
Communications & Marketing Officer
+33 (0)2 43 08 27 82
nmaucourt@groupeserap.com
About DeLaval
Our vision is to make sustainable food production possible. As a company built on innovation, we constantly work to find ways of helping our customers, dairy farmers, do more with less by providing world-leading milking equipment and solutions.
Today, DeLaval has approximately 4,500 passionate professionals operating in more than 100 markets around the world. DeLaval is part of the Tetra Laval Group. See more at: https://corporate.delaval.com
About SERAP
As an independent family business, SERAP is engaged in the preservation and the processing of liquid foodstuffs, cosmetics and pharmaceutical products. Throughout 60 years of experience and a presence on all continents, SERAP has become the world leader in farm milk cooling.
Our commitment is to develop among our teams a sense of shared ambition, personal achievement and responsibility, as well as a culture of quality and environmental awareness. See more at: https://www.groupeserap.com
Read the press release here