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SERAP Group acquired PLURINOX: Brazilian manufacturer of milk coolers and process equipment for the food, pharmaceutical, chemical and cosmetics industries.
To improve service to customers in Latin America, SERAP opened a logistics and assembly site in Guadalajara and set up the subsidiary SERAP Mexico.
A new boiler-making workshop was built for the manufacture of vertical tanks.
The SERAP India Private Limited plant was set up in Gujarat for the production and sale of milk coolers destined for the Indian and emerging markets.
Eric Boittin, head of development and the engineering and design department, succeeded his father Michel Boittin and took the helm at SERAP.
The company's capital was opened up to its employees via an MBO (company buyout) enabling them to become more actively involved in SERAP's business development.
SERAP started exporting to Germany, Belgium and Morocco. Export sales subsequently boomed after the introduction of milk quotas in 1984.
SERAP abandoned the Frailait brand and chose the company name for its range of polyester open milk cooling tanks (200 to 2,000 litre capacity) and elliptical closed milk cooling tanks (1,280 to 10,150 litre capacity).
SERAP diversified into composite products, cryogenic freezing and wine-making processes.
Michel Boittin, a refrigeration engineer from Mayenne, took over the reins of SERAP.
SERAP developed direct expansion cooling and launched its first cooler model equipped with an evaporator on the tank floor.
A 4000m² workshop was built in Gorron (53) for composite tank manufacture and refrigeration system assembly. Gorron became the company headquarters in 1969.
SERAP won its first approval for the Frailait device from the French Ministry of Agriculture. This was first ever cooler to secure approval in France.
SERA (Société d'études et de Recherche pour l'Agriculture) was founded in June 1963 for the production and sale of Frailait branded milk coolers. In 1965 the company became SERAP (Société d'études et de Réalisations Agricoles de Pontmain).